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Thought Leadership Examples: 15 That Actually Worked (And Why)

Discover 15 real thought leadership examples from Lenny Rachitsky, Adam Grant, HubSpot, and more. Learn what makes their strategies work, how they built authority, and actionable frameworks you can apply to your own thought leadership.

Thought Leadership Examples: 15 That Actually Worked (And Why)

Here's a stat that'll blow your mind.

Adam Grant publishes one LinkedIn post. It gets 2.3 million views. Zero ad spend.

Meanwhile, most companies spend $50K on a content campaign and get 5,000 views from people who immediately forget they exist.

What's the difference?

Thought leadership.

Real thought leadership doesn't just get views—it changes how people think, builds trust, and turns strangers into opportunities.

But here's what most people miss: they don't know what good thought leadership actually looks like.

They think it's posting generic "leadership tips" or sharing motivational quotes. It's not.

This guide breaks down 15 real thought leadership examples that actually worked—with specific analysis of what made each one effective. These aren't theory. These are people and companies that built massive authority, landed big clients, and created real business outcomes through thought leadership.

Let's break down what they did right.

Quick Answer: What Makes Great Thought Leadership?

Great thought leadership examples share these characteristics:

  1. Original perspective - Not just rehashing what everyone else says
  2. Based on real experience - Doing, not just reading
  3. Valuable insights - Teaching something genuinely useful
  4. Authentic voice - Sounds like a human, not a corporation
  5. Consistent presence - Showing up regularly, not sporadically
  6. Audience-focused - Solving their problems, not ego posting
  7. Measurable impact - Drives real business outcomes

The result: When someone has a problem in their domain, they're the first name people think of.

In 2026, the best thought leadership examples aren't coming from traditional blogs or whitepapers—they're happening on LinkedIn where professionals actually spend their time.

Let's look at who's doing it right.


Individual Thought Leadership Examples

1. Lenny Rachitsky - Product Management & Growth

The approach:

  • Weekly newsletter with deep-dive interviews and original research
  • Heavy LinkedIn presence sharing insights
  • Data-driven content, not opinions
  • Interviews with product leaders from Airbnb, Netflix, Uber, etc.

What makes it work:

Original research: Lenny surveys thousands of PMs and product leaders, shares the data no one else has. His "State of Product Management" reports are the industry benchmark.

Depth over breadth: Doesn't try to cover everything. Goes deep on product-led growth, PM careers, and building products people love.

Named frameworks: Created "Product-Market Fit Stack" and other frameworks people can actually use.

Consistent quality: Every newsletter is 3,000+ words of actionable insights. No fluff.

The results:

  • 500K+ newsletter subscribers
  • Top 10 Substack earner (likely $1M+ annually)
  • $2,000+/hour consulting rate
  • Opportunity flow he can't keep up with

Key lesson: Original research + consistent quality + specific niche = undeniable authority.

LinkedIn example: His posts breaking down product strategy at successful companies regularly hit 100K+ views. Why? Specific data, real examples, actionable frameworks.


2. Sahil Bloom - Career & Life Advice

The approach:

  • Daily Twitter threads and LinkedIn posts
  • Story-driven content with life lessons
  • Simple frameworks anyone can use
  • Visual content (especially "5 types of..." posts)

What makes it work:

Storytelling: Every post starts with a compelling story—historical figures, personal experiences, business legends.

Simplicity: Takes complex ideas and makes them dead simple. "5 Career Lessons from..." format.

Volume: Posts almost daily. Algorithm loves him.

Relatable wisdom: Not ivory tower advice. Practical stuff people can use today.

The results:

  • 1.5M+ Twitter followers
  • 750K+ LinkedIn followers
  • Built multiple businesses off the authority
  • Book deal, speaking circuit, courses

Key lesson: Consistency + storytelling + simplicity = massive reach.

LinkedIn example: His "5 Mental Models That Changed My Life" posts consistently hit 1M+ views because they're scannable, valuable, and shareable.


3. Wes Kao - Executive Communication & Thinking

The approach:

  • LinkedIn-first thought leadership (3-4 posts/week)
  • Focus: working with executives, clear thinking, effective communication
  • Tactical, specific advice (not generic "be a better communicator")
  • Frameworks and templates people can steal

What makes it work:

Hyper-specific niche: Not just "communication"—specifically working with executives and thinking clearly.

Frameworks: "The Slide Test," "The Awkward Pause," "The Cringe Test"—named, ownable concepts.

Authenticity: Shares real experiences as Chief of Staff at altMBA and co-founder of Maven.

Actionable templates: Gives exact language to use in specific situations.

The results:

  • Built Maven from idea to multi-million dollar business
  • Sold out courses and cohorts
  • Regular inbound from executives and companies
  • Recognized as THE expert in her niche

Key lesson: Ultra-specific niche + frameworks + authenticity = owned category.

LinkedIn example: Her posts on "How to give feedback to executives" get saved thousands of times because they include exact scripts and approaches.


4. Justin Welsh - Solopreneur Playbook

The approach:

  • Built following by documenting his journey from VP to solo business owner
  • Daily LinkedIn and Twitter content
  • "Learn in public" approach
  • Courses and community built on the back of thought leadership

What makes it work:

Transparency: Shares exact revenue numbers, strategies, failures. Nothing held back.

Specificity: Not "start a business"—specifically building a one-person business to $2M+.

Proof through action: Doesn't just teach. He's living it. $5M+ solo business.

Systems over motivation: Shares actual systems and processes, not motivational fluff.

The results:

  • 500K+ combined followers
  • $5M+ annual revenue from courses, community, products
  • Zero employees
  • Full autonomy and freedom

Key lesson: Transparency + living what you teach + systems = trust and revenue.

LinkedIn example: His breakdown of "How I built a $2M one-person business" went viral because it had exact numbers, strategies, and timelines.


5. Gina Bianchini - Community Building

The approach:

  • LinkedIn thought leadership around community-led growth
  • Based on experience building Mighty Networks
  • Contrarian takes on social media and community
  • Framework-driven content

What makes it work:

Contrarian perspective: "Social media is dead for creators. Community is the future."

Experience-backed: Built multiple community platforms. Speaking from experience, not theory.

Clear frameworks: "Community-Led Growth" as an alternative to product-led or sales-led.

Consistent messaging: Every post reinforces the same core themes.

The results:

  • Raised $50M+ for Mighty Networks
  • Regular media appearances and speaking gigs
  • Recognized as THE community-building expert
  • Influenced entire industry thinking

Key lesson: Contrarian view + experience + frameworks = category creation.

LinkedIn example: Her posts challenging conventional wisdom about social media algorithms get massive engagement from creators frustrated with platforms.


6. Dave Gerhardt - B2B Marketing & LinkedIn

The approach:

  • All-in on LinkedIn (5+ posts per week)
  • Marketing career journey documented publicly
  • Contrarian takes on B2B marketing
  • Community building (Exit Five)

What makes it work:

Personality: Not bland corporate speak. Sounds like a real person. Opinionated.

Career transparency: Shared his journey from Drift CMO to building his own thing.

Community angle: Built Exit Five community for B2B marketers around his thought leadership.

Platform mastery: Understands LinkedIn algorithm better than almost anyone.

The results:

  • 200K+ LinkedIn followers
  • Exit Five community with 4,000+ paying members
  • Multiple revenue streams from authority
  • Inbound opportunities constantly

Key lesson: Personality + consistency + community = sustainable authority business.

LinkedIn example: His "Why most B2B marketing sucks" posts resonate because they call out what everyone thinks but nobody says.


7. Morgan Housel - Financial Psychology

The approach:

  • Long-form writing about behavioral finance
  • Stories over statistics
  • Makes complex concepts simple and memorable
  • Patient, consistent publishing

What makes it work:

Unique angle: Not "how to invest"—how psychology affects money decisions.

Story mastery: Every concept illustrated with compelling historical stories.

Accessible writing: Makes finance approachable for non-finance people.

Timeless content: Writes about principles, not trends.

The results:

  • "The Psychology of Money" - multi-million copy bestseller
  • Massive following across platforms
  • Speaking circuit, consulting
  • Recognized as leading voice in behavioral finance

Key lesson: Unique angle + storytelling + timeless wisdom = lasting impact.

LinkedIn example: Posts about "The psychology behind financial decisions" get shared widely because they're relatable and based on fascinating stories.


8. April Dunford - Positioning & Messaging

The approach:

  • Focused exclusively on B2B positioning
  • Wrote THE book on positioning ("Obviously Awesome")
  • Shares frameworks and methodologies
  • Consistent LinkedIn presence

What makes it work:

Single focus: Doesn't talk about general marketing. Only positioning.

Methodology: Created a repeatable positioning process others can follow.

Enterprise credibility: Worked with major B2B companies. Real experience.

Teaching generosity: Gives away tons of value. Shares her frameworks openly.

The results:

  • Fully booked consulting calendar
  • Book became positioning Bible for B2B
  • Speaking at major conferences
  • Premium consulting rates

Key lesson: Own one thing completely + methodology + generosity = authority monopoly.

LinkedIn example: Her positioning teardowns of B2B companies get saved by thousands of marketers who learn from real examples.


Company Thought Leadership Examples

9. Gong - Revenue Intelligence

The approach:

  • CEO Chris Orlob built massive LinkedIn following
  • Original research from their product data
  • "Gong Labs" publishes data-driven insights
  • Sales thought leadership at scale

What makes it work:

Proprietary data: Access to millions of sales calls. Data nobody else has.

Research-driven: "We analyzed 1M sales calls and found..." posts are gold.

Executive visibility: CEO and leadership team actively sharing insights.

Category creation: Defined "Revenue Intelligence" as a category.

The results:

  • Multi-billion dollar valuation
  • Enterprise sales cycles shortened by executive credibility
  • Thought leadership becomes sales engine
  • Industry standard for sales insights

Key lesson: Proprietary data + executive thought leadership = category ownership.

LinkedIn example: Their posts "We analyzed 500K discovery calls..." get massive traction because the insights are based on data nobody else can access.


10. Drift - Conversational Marketing

The approach:

  • Created the "conversational marketing" category
  • CEO David Cancel as primary thought leader
  • Podcast, video series, blog, events
  • Community building around the concept

What makes it work:

Category creation: Didn't just sell software. Created a movement.

Multi-format: Not just blog posts. Podcasts, videos, in-person events.

Community focus: Built a community of practitioners, not just buyers.

Executive authenticity: David Cancel's personal brand drove company credibility.

The results:

  • Acquired for $100M+
  • "Conversational marketing" became standard industry term
  • Thought leadership became primary growth driver
  • Community of thousands

Key lesson: Category creation + multi-format + community = market leadership.

LinkedIn example: Posts introducing and explaining conversational marketing educated the market and positioned them as the obvious solution.


11. HubSpot - Inbound Marketing

The approach:

  • Created "inbound marketing" category in 2006
  • Massive free content library
  • Free tools (CRM, website grader)
  • Educational resources everywhere

What makes it work:

Education-first: Teach the methodology, sell the tool second.

Free value: Gave away frameworks, tools, education that competitors charged for.

Consistency: Published daily for 15+ years.

Category ownership: "Inbound marketing" became synonymous with HubSpot.

The results:

  • $1.7B+ annual revenue
  • Category definition became moat
  • Content generates massive organic pipeline
  • Industry standard for B2B marketing

Key lesson: Create the category + massive free value + consistency = market dominance.

LinkedIn example: Their educational posts about inbound methodology built trust before any sales conversation.


12. Basecamp (37signals) - Remote Work & Calm Company

The approach:

  • Books: "Remote," "Rework," "It Doesn't Have to Be Crazy at Work"
  • Blog: Signal v. Noise
  • Contrarian takes on business, work, and tech
  • Founders Jason Fried and DHH as voices

What makes it work:

Contrarian positioning: "Most startups are doing it wrong" approach.

Strong opinions: Not afraid to challenge VC culture, hustle culture, etc.

Experience-backed: Built successful bootstrapped company. Living their philosophy.

Multiple books: Each book reinforced their thought leadership.

The results:

  • Millions in revenue, bootstrapped
  • Multiple bestselling books
  • Influenced entire generation of founders
  • Built customer base on philosophy alignment

Key lesson: Strong opinions + living your philosophy + books = movement building.

LinkedIn example: Posts challenging conventional startup wisdom resonate with founders tired of the traditional path.


13. Buffer - Transparency & Remote Work

The approach:

  • Radical transparency (public salaries, revenue, equity)
  • Remote work pioneers
  • Blog documenting everything they learn
  • Open-source culture

What makes it work:

Transparency: Shared everything. Salaries, revenue, failures, learnings.

Remote work early: Advocated for remote work before it was cool.

Documentation: Blogged about every experiment and learning.

Values-driven: Built brand around values, not just product.

The results:

  • 6M+ users
  • Inspired countless companies
  • Remote work authority
  • Loyal customer base aligned with values

Key lesson: Radical transparency + pioneering position + documentation = differentiation.

LinkedIn example: Posts sharing real revenue numbers and challenges built trust and differentiation in crowded market.


14. Ahrefs - SEO Education

The approach:

  • Blog with comprehensive SEO guides
  • YouTube channel with tutorials
  • Free tools and resources
  • Data-driven insights from their own product

What makes it work:

Depth: Not surface-level tips. Comprehensive, technical guides.

Free value: Gave away what competitors charged for.

Product-backed insights: Used their own data to teach.

No fluff: Straight value. No clickbait or hype.

The results:

  • $100M+ ARR bootstrapped
  • Millions of monthly blog visitors
  • YouTube channel with millions of views
  • Content drives most of their growth

Key lesson: Comprehensive education + free value + product integration = growth engine.

LinkedIn example: Their "we analyzed 2 billion keywords" posts showcase expertise and drive awareness.


15. Shopify - Entrepreneurship Education

The approach:

  • Blog for e-commerce entrepreneurs
  • Podcast (Shopify Masters)
  • Free resources (business name generator, etc.)
  • Educational content everywhere

What makes it work:

Target audience: Focus on entrepreneurs, not just e-commerce.

Education first: Help people succeed in business, Shopify is the tool.

Free resources: Tools and templates entrepreneurs actually need.

Success stories: Showcase successful merchants (social proof + inspiration).

The results:

  • Market leader in e-commerce platforms
  • Millions of merchants
  • Content drives customer acquisition
  • Built on helping entrepreneurs succeed

Key lesson: Help your audience win + education first + free tools = growth at scale.

LinkedIn example: Posts featuring merchant success stories inspire entrepreneurs while showcasing what's possible.


What These Examples Teach Us

Looking at these 15 thought leadership examples, clear patterns emerge.

Pattern 1: Specificity Wins

Broad: Marketing consultant Specific: B2B SaaS positioning expert (April Dunford)

Broad: Business advice Specific: One-person businesses to $2M+ (Justin Welsh)

Broad: Finance expert Specific: Psychology of money decisions (Morgan Housel)

The most successful thought leaders own a specific niche completely.

Pattern 2: Original Insights Matter

Every example shares something unique:

  • Lenny's PM surveys
  • Gong's sales call data
  • Buffer's transparent numbers
  • HubSpot's inbound methodology

Generic regurgitation doesn't build authority. Original insights do.

Pattern 3: Consistency Compounds

None of these happened overnight:

  • HubSpot: 15+ years of daily content
  • Lenny: Weekly newsletter for 5+ years
  • Dave Gerhardt: 5+ LinkedIn posts per week for years
  • Sahil Bloom: Daily posts for years

The common thread? They didn't quit at month 3.

Pattern 4: Platform Matters (Hello, LinkedIn)

Notice where most individual thought leaders built authority in 2026?

LinkedIn.

Why?

  • Professional audience already there
  • Built-in distribution (algorithm)
  • Engagement drives relationships
  • B2B decision-makers live there

Traditional blogs still work for some (especially with SEO investment), but LinkedIn gives you immediate access to your target audience.

Pattern 5: Authenticity Beats Polish

Compare:

  • Corporate, polished press releases → ignored
  • Personal, authentic takes from real people → viral

People connect with humans, not brands.

The most effective thought leadership sounds like a real person sharing real insights, not a marketing department crafting messaging.

Pattern 6: Teaching Builds Trust

Every example teaches generously:

  • Lenny shares his research
  • April gives away her framework
  • HubSpot provides free tools
  • Ahrefs publishes comprehensive guides

They're not gatekeeping. They're educating.

And that generosity builds trust that converts to business.

Pattern 7: Proof Matters

Notice they all have receipts:

  • Justin's revenue numbers
  • Gong's data analysis
  • Drift's category creation
  • Morgan's bestselling book

They don't just claim expertise. They prove it.


How to Create Thought Leadership Like These Examples

Seeing what works is one thing. Doing it is another.

Here's how to apply these lessons:

1. Pick Your Specific Lane

Don't try to be "the marketing expert."

Pick your April Dunford niche:

  • B2B SaaS positioning
  • For companies with product-market fit
  • Transitioning from founder-led to repeatable sales

Get uncomfortably specific.

2. Find Your Unique Angle

What do you have that others don't?

  • Proprietary data (like Gong)?
  • Unique methodology (like April)?
  • Contrarian view (like Basecamp)?
  • Transparency (like Buffer)?
  • Experience (like all of them)?

Your unfair advantage becomes your thought leadership foundation.

3. Choose LinkedIn as Your Primary Platform

For B2B and professional thought leadership in 2026, start with LinkedIn.

Why?

  • Your buyers are there
  • Immediate distribution
  • Relationship building
  • Algorithm actually works

Master one platform before expanding to newsletters, blogs, or others.

4. Commit to Consistency

Minimum viable frequency for LinkedIn:

  • 3-5 posts per week
  • For at least 6-12 months
  • Without ghosting

Not "post when inspired." Post on schedule.

5. Share Generously

Don't gatekeep your best insights.

Give them away:

  • Frameworks
  • Templates
  • Data
  • Methodologies

Your implementation and expertise are what people pay for, not your blog posts.

6. Build in Public

Document your journey:

  • What you're learning
  • Experiments you're running
  • Results (good and bad)
  • Real numbers when possible

Transparency builds trust faster than polished perfection.

7. Create Systems for Consistency

Here's where most people fail: The blank page.

You know you should post. But sitting down to write from scratch every day? That's where momentum dies.

Solutions:

  • Content batching (write 5 posts at once)
  • Idea capture system (notes throughout the week)
  • Templates (repeatable formats)
  • AI tools that write in YOUR voice
  • Ghostwriters (if budget allows)

The successful thought leaders don't rely on inspiration. They have systems.


Common Thought Leadership Mistakes (That These Examples Avoided)

Mistake 1: Too Generic

"Leadership tips" or "marketing advice" = invisible.

Fix: Be hyper-specific like April, Wes, or Justin.

Mistake 2: No Original Insights

Regurgitating what everyone else says = forgettable.

Fix: Share your unique data, experience, or perspective.

Mistake 3: Inconsistent Publishing

Post for two weeks, disappear for a month, wonder why it didn't work.

Fix: Commit to 90 days minimum at consistent frequency.

Mistake 4: Waiting to Be Ready

Your first 20 posts will probably suck. That's fine.

Fix: Start before you're ready. Learn by doing.

Mistake 5: No Engagement

Publishing without engaging = wasted opportunity.

Fix: Spend 2x as much time engaging as creating.

Mistake 6: Selling Too Soon

Nobody wants to buy from someone they just met.

Fix: Give value for 6-12 months before asking for anything.


Tools to Build Thought Leadership Like These Examples

Building thought leadership is hard. The right tools help.

For LinkedIn Thought Leadership

Thought Leadership App - Built specifically for busy professionals who want to build LinkedIn authority like the examples above but don't have hours every day to write.

Here's what makes it different:

  • Writes in YOUR voice - Not generic AI. Trained on your actual writing and expertise
  • Knowledge base - Capture ideas throughout your week like Lenny or Justin do, turn them into posts later
  • Audience optimization - Tell it who you're targeting, posts get optimized
  • LinkedIn scheduling - Batch your content, schedule for optimal times
  • Consistency without burnout - The #1 reason thought leadership fails is inconsistency

Look at the examples above. They're all incredibly consistent. That's not motivation—that's systems.

(Full disclosure: This is the tool we built because nothing else solved the consistency problem.)

Other helpful tools:

Content Creation:

  • Grammarly - Polish your writing
  • Hemingway - Simplify complex ideas
  • Canva - Create LinkedIn graphics

Analytics:

  • Shield Analytics - Deep LinkedIn metrics
  • LinkedIn Creator Mode - Built-in analytics

Learning:

  • Study the 15 examples above
  • Follow them on LinkedIn
  • Analyze what gets engagement

FAQ: Thought Leadership Examples

What makes a good thought leadership example?

The best thought leadership examples have:

  1. Specificity - Narrow niche, clear audience
  2. Original insights - Data, experience, or perspective others don't have
  3. Consistency - Regular publishing over long periods
  4. Authenticity - Real voice, not corporate speak
  5. Value-first - Teaching, not selling
  6. Proof - Results, data, or credentials that back up claims
  7. Engagement - Two-way conversations, not broadcasting

Compare generic "leadership tips" posts to Wes Kao's specific frameworks for executive communication. The difference is obvious.

How long does it take to build thought leadership?

Based on the examples above:

Initial traction: 3-6 months

  • Starting to see consistent engagement
  • First inbound inquiries
  • Building momentum

Established authority: 12-18 months

  • Recognized expert in your niche
  • Regular opportunities
  • Thought leadership driving business

Market leader: 3-5+ years

  • Category ownership (like HubSpot, Drift)
  • Industry-standard voice
  • Massive platform

Key: They all started small. Lenny didn't have 500K subscribers on day one. Justin didn't have $5M revenue in year one.

Consistency compounds.

Can you build thought leadership on LinkedIn alone?

Absolutely. Look at the individual examples:

  • Wes Kao: Primarily LinkedIn
  • Dave Gerhardt: All-in on LinkedIn
  • Many others use LinkedIn as primary platform

Why LinkedIn works in 2026:

  • 61M senior-level influencers
  • 40M decision-makers
  • Built-in distribution via algorithm
  • Professional context
  • Relationship building through engagement

When to add other platforms:

  • Newsletter once you hit 1K+ LinkedIn followers
  • Traditional blog for SEO in year 2+
  • Other platforms based on where your audience is

Master one platform first.

What's the difference between thought leadership and influencer marketing?

Thought leadership (examples above):

  • Built on expertise and original insights
  • Teaching and adding value
  • Depth in specific domain
  • Long-form, substantive content
  • Trust-based relationships
  • B2B focused (mostly)

Influencer marketing:

  • Built on personality and reach
  • Entertainment and lifestyle
  • Breadth across topics
  • Short-form, high volume content
  • Parasocial relationships
  • B2C focused (mostly)

Compare Morgan Housel (thought leader) to lifestyle influencers. Different games entirely.

How do you measure thought leadership success?

Metrics that matter (based on the examples):

Engagement quality:

  • Meaningful conversations in comments
  • DMs from potential clients
  • People sharing and citing your content

Business outcomes:

  • Inbound inquiries
  • Client acquisition
  • Deal sizes
  • Speaking invitations
  • Media requests

Authority indicators:

  • Others citing your work
  • "Top Voice" recognition
  • Conference speaking
  • Book deals
  • Premium pricing power

Justin Welsh measures it by revenue. Lenny by subscriber growth. April by booking rate.

Pick metrics aligned with your goals.

Can companies do thought leadership or just individuals?

Both work, but differently:

Individual thought leadership (Lenny, Wes, Justin):

  • Faster to build
  • More authentic
  • Easier to maintain voice
  • Personal brand

Company thought leadership (HubSpot, Gong, Drift):

  • Requires executive involvement
  • More resources needed
  • Harder to maintain authenticity
  • Scalable with team

Best approach for companies: Executive thought leadership + company content.

Gong succeeds because their CEO and executives are thought leaders individually.

What topics work best for thought leadership?

Looking at the examples:

What works:

  • Specific business problems (positioning, pricing, product)
  • Career navigation and growth
  • Industry-specific expertise
  • Contrarian views on common practices
  • Original research and data
  • Frameworks and methodologies

What doesn't:

  • Generic motivational content
  • Regurgitated common knowledge
  • Topics you haven't actually done
  • Overly broad subjects

Pick something specific you know deeply from experience.


The Pattern: How to Create Thought Leadership That Works

Looking at all 15 examples, here's the formula:

1. Pick a specific niche (not "marketing," but "B2B SaaS positioning")

2. Have original insights (data, experience, methodology others don't have)

3. Choose LinkedIn as primary platform (where your B2B audience lives in 2026)

4. Publish consistently (3-5x/week minimum for 12+ months)

5. Engage authentically (conversations, not broadcasting)

6. Share generously (teach your methodology, don't gatekeep)

7. Build systems for consistency (batching, templates, AI tools)

8. Be patient (authority compounds over time)


Start Creating Your Thought Leadership Today

Seeing great examples is inspiring. But inspiration without action changes nothing.

Do these 5 things this week:

  1. Pick your specific niche - What's your April Dunford-level specificity?
  2. Identify your unique angle - What insights do you have that others don't?
  3. Optimize your LinkedIn profile - Creator Mode, clear positioning
  4. Publish your first substantial post - Analysis, framework, or insight
  5. Set up your consistency system - How will you publish 3-5x/week?

The Consistency Problem

Here's the truth about building thought leadership like these examples:

They're all incredibly consistent. That's not luck or motivation.

It's systems.

Lenny batches his newsletter writing. Justin has templates. Dave understands the LinkedIn algorithm.

None of them stare at a blank page every morning wondering what to write.

Try Thought Leadership App Free - Built specifically to help you create consistent thought leadership like the examples above.

What you get:

  • AI trained on YOUR voice - Not generic content. Sounds like you.
  • Knowledge base for ideas - Capture insights throughout your week
  • Audience targeting - Optimized for your specific niche
  • LinkedIn scheduling - Batch and schedule for optimal times
  • Templates based on what works - Frameworks from successful thought leaders

The difference between people who build thought leadership like these examples and those who quit after a month?

Systems that make consistency inevitable.

Start your free trial. Commit to 90 days.

Create thought leadership that actually works.


Your thought leadership journey starts with one post that provides real value.

Make it today.